JANUARY 12, 1964 – The Beatles appeared on the ATV show “Sunday Night At The London Palladium”. Much of the day was spent in rehearsals at the Palladium, with The Beatles topping the bill during the live show, which was broadcast from 8:25pm to 9:25pm. The group took part in a short skit with compère Bruce Forsyth, and closed the show with a five-song set, performing “I Wanna Hold Your Hand”, “This Boy”, “All My Loving”, “Money” and “Twist And Shout”. The compare for the evening was Bruce Forsyth. When The Beatles appeared on this show on October 13, 1963, their fee had been £250 ($378), but just three months later, their fee was £1,000 ($15,100).Also on the bill were singer Alma Cogan and comedian Dave Allen. The Beatles joined them and Forsyth on a revolving carousel at the end of the show where they waved goodbye to the tune of “Startime”.This was the first time The Beatles met Alma Cogan. After the show she invited them back to her flat at 44 Kensington High Street, which she shared with her mother and younger sister. The Beatles, used to making a quick exit from venues, arrived before Cogan, who was busy getting changed in her dressing room back at the Palladium.
